I dont think there is any rule of thumb but common sense. If you can afford a $100K car, drive it any way you want to. If you track it, it will cost you a lot in upkeep, new tires and parts, as they stress. If you baby it, maybe all you spend is a battery tender. With 400+ horsepower, and 35-70mph speed limits, I think you dont have much choice but to drive it like any other car.
The only idiot that would stomp on or drive a car over the top on our legal road system would be a kid or an immature adult, the same ones you see hammering a camero or rice rocket. And they pay for parts too.
So basically, unless you track it, you shouldn't hurt it at all(if you are a mature driver). Its not much different than any other car. A lot of stop/go will wear out break pads quicker regardless of what car it is.
Usually, at this level of investment and above, its either a hobby or status symbol. What I mean by hobby is that it could be for the track, show, or collection. As for a status symbol, i mean that in a good way... you get to a point in life where you can afford the things you have always wanted, and like to enjoy it, whether its just for yourself, family, or for everyone..