Agreed, this is typically just wheels or tires creating the vibration. In can sometimes be wheel bearings or other issues but usually it's going to be a less than perfect balance job, bent wheels or even defective tires.
Typically you will first check the tire / wheel balance, let the shop know you're having trouble with vibration and want their best guy to do the balance and to not cut corners. Don't be in a hurry and let them take their time to do a good job. Ask them to also look for a bent wheel while spinning them on the balancer, as often you can see the problem.
You can try swapping wheels, but sometimes even after changing to different wheels, you can find that it's actually a tire with a flat spot or some other defect that is causing the issue
It's worth mentioning that if a driver of the car has ever locked up the brakes hard at high speed, you can permanently flat spot the tires which will cause a vibration. Storing the car for long periods can create a flat spot as well but that will usually go away after a bit of driving.
Hope this helps!