Maserati Forum banner
1 - 20 of 47 Posts

psb1013

· Registered
2018 Maserati Granturismo Sport Convertible
Joined
·
1,858 Posts
Holy crap !

Also I didn’t read the article yet ( I just saw the headline flash by on ticker tape ) but Fiat-Chrysler has been sued under whistleblower laws for something or another so have to find out what they may have allegedly concealed ..
 
I think there's just too many better choices in the segment, especially for the money, and even within their own umbrella. For instance, Giulia and Stelvio > Ghibli and Levante.
 
You can't compare Ghibli with Giulia and Levante with Stelvio, they're in different classes and it's night and day difference in purpose.
I would expect this apples to oranges comparison to be made on some general car forum, not on a Maserati one. :(
 
The new CEO Mike Manley hits the nail on the head, when he says that Maserati was being treated almost like a "mass market brand". That was the direction given under Marchionne's leadership - which I always felt was totally wrong. None of the unique and sometimes challenging things that make up a Maserati would ever be acceptable to a mass market buyer.....and that's what the numbers show. I hope Mr. Manley pushes Maserati back towards being a low volume and exclusive automobile manufacture that they really are.
 
When your main goal is to see SUVs, regardless of how "good" they are, you become a mass market brand. Maserati needs to go back to its roots if it truly want's to be a successful niche brand.

"FCA's decision to bundle Maserati with its Alfa Romeo marque under a single leader was a mistake, Manley told analysts on the automaker's third-quarter earnings call on Oct 30. "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way," Manley said."
 
Discussion starter · #10 · (Edited)
When your main goal is to see SUVs, regardless of how "good" they are, you become a mass market brand. Maserati needs to go back to its roots if it truly want's to be a successful niche brand.

"FCA's decision to bundle Maserati with its Alfa Romeo marque under a single leader was a mistake, Manley told analysts on the automaker's third-quarter earnings call on Oct 30. "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way," Manley said."
Exactly!

Look at Ferrari. They never caved into the SUV craze yet their profits are as great as they’ve ever been and they’re releasing more new models than ever before. They know EXACTLY who their customers are, what their mission is, and never lost sight of it. All the things Maserati is Not doing and why they are struggling.
 
Exactly!

Look at Ferrari. They never caved into the SUV craze yet their profits are as great as they’ve ever been and they’re releasing more new models than ever before. They know EXACTLY who their customers are, what their mission is, and never lost sight of it. All the things Maserati is Not doing and why they are struggling.
Looks like they got close.

https://www.carmagazine.co.uk/spy-shots/ferrari/ferrari-suv-2020-pictures-interior-specs-price-and-performance-of-f16x-fuv-crossover/
 
Discussion starter · #13 ·
Exactly!

Look at Ferrari. They never caved into the SUV craze yet their profits are as great as they’ve ever been and they’re releasing more new models than ever before. They know EXACTLY who their customers are, what their mission is, and never lost sight of it. All the things Maserati is Not doing and why they are struggling.
Looks like they got close.

https://www.carmagazine.co.uk/spy-s...i-suv-2020-pictures-interior-specs-price-and-performance-of-f16x-fuv-crossover/
There’s a difference between jumping into the SUV pool because you HAVE to (in order to survive) and doing it to create even more success. Guess which side Maserati is on.
 
Porsche went all in with their SUVs ( at the time I found that not just a despicable move but surely a death sentence to the brand's heritage and reputation, which would erode their sports cars lines appeal ) Man, was I wrong.. even though I still am not warmed up to the idea of Porsche soccer-mom cars, or even the sedans ( Panameras ), not only are all those models wildly successful, but it did not diminish Porsche's sports cars brand, customers loyalty, and the sports models sales in the least bit...they're all doing extremely well. Granted, as high end performance of a car manufacturer it may be, Porsche was and remains a mass market brand, unlike Maserati who is perceived to be a much more exclusive " exotic " ( for lack of better terminology ) , just a step below Ferrari, so not sure what the impact of the SUVs, and the blending in with Alfa will be .

Maybe they should rename the the Alfieri to....Alfalfa ?! :wink2:
The factory's test driver revealed :
 

Attachments

There’s a difference between jumping into the SUV pool because you HAVE to (in order to survive) and doing it to create even more success. Guess which side Maserati is on.
I agree that the whole suv strategy was a sad day for the Maserati brand. Though I don’t agree that they had to do it to survive. It doesn’t look like it is working.
 
SUVs are the hottest segment of automobiles and you absolutely need one to survive...When Jaguar and Porsche both have SUVs then you know what is up...They are like 4 door sports cars with a large inside and big tires these days...I love sports cars, but they are not super functional..Jason
 
Discussion starter · #17 ·
There’s a difference between jumping into the SUV pool because you HAVE to (in order to survive) and doing it to create even more success. Guess which side Maserati is on.
I agree that the whole suv strategy was a sad day for the Maserati brand. Though I don’t agree that they had to do it to survive. It doesn’t look like it is working.
Of course they did it to survive! You think Maserati was killing it with the Ghibli, QP, and GT’s ?!! Lol.
 
Of course they did it to survive! You think Maserati was killing it with the Ghibli, QP, and GT’s ?!! Lol.
Back in 2013 they set a sales target of 50k units a year with a maximum self-imposed limit of 75k units. They reached it with Ghibli and QP, before Levante sales started. Granted, it was reached a couple years later than expected, but it was. Levante, sure, it was a move to capitalize even more on that success.
The problem was the contraction of Chinese market, coupled with the horrible contractual conditions they have with Ferrari - engines are purchased at full price, and warranty for any engine issue means replacing the engine which falls entirely on Maserati's shoulders.

Anyway, the SUV fad seems to be something that the industry pushed just as much as the customers:
https://www.carscoops.com/2019/05/s...2019/05/study-suggests-78-of-non-sedan-owners-would-consider-one-in-the-future/
 
Discussion starter · #19 ·
Of course they did it to survive! You think Maserati was killing it with the Ghibli, QP, and GT’s ?!! Lol.
Back in 2013 they set a sales target of 50k units a year with a maximum self-imposed limit of 75k units. They reached it with Ghibli and QP, before Levante sales started. Granted, it was reached a couple years later than expected, but it was. Levante, sure, it was a move to capitalize even more on that success.
The problem was the contraction of Chinese market, coupled with the horrible contractual conditions they have with Ferrari - engines are purchased at full price, and warranty for any engine issue means replacing the engine which falls entirely on Maserati's shoulders.

Anyway, the SUV fad seems to be something that the industry pushed just as much as the customers:
https://www.carscoops.com/2019/05/s...2019/05/study-suggests-78-of-non-sedan-owners-would-consider-one-in-the-future/
Maserati was doomed even before they produced the Levante. The key reasons are that they didn’t have a clear vision for what they wanted to be as a company and as mentioned previously, no clear idea who their core clientele were. They tried to compete with Mercedes and BMW but failed because they are NOT that type of company. Rolex doesn’t try to compete with Seiko or Movado. Maserati tried to appeal to the masses and it backfired terribly.
 
Of course they did it to survive! You think Maserati was killing it with the Ghibli, QP, and GT’s ?!! Lol.
Relax we’re just having a conversation here.

A Maserati strategy could have been focusing on core competencies and downsizing if necessary to make sure the company and brand weather tough times. Instead they (The new owners brain team) convinced corporate that riches could be had and corporate bought it. Maserati and us owners were sold out, for what?
 
1 - 20 of 47 Posts