I think history is very important when it comes to a product for which a little more money should be paid than for an absolutely average product. As a big McLaren fan, I have absorbed the entire history of Bruce McLaren, all this knowledge now always rides with me when I drive around in my McLaren. The history of Maserati has also interested me enormously, because the brand also wants to represent something special. Then I want to know what this special thing is. And if it's a sustainable tradition, then it has a certain value for me. Is that a question of age? I don't think so. I know too many young people for whom the history of a luxury brand is very important.