As for Ferrari: Don't be too quick to dismiss an entry level coupe.
I agree. The world market is much different than even 5 years ago. With Luca saying that Ferrari will keep their top line stuff exclusive by limiting production, how are they going to fill the demand for Ferrari by the emerging markets (China/India) and not piss off the long standing markets (N.America/Europe) that has kept their F1 program alive all these years.
What are the Options?
A) Increase production of top end models? That goes against Ferrari production mantra and endangers the Ferrari mystique thru mass production.
B) Transfer majority of sales to China/India? Corporate Suicide.
C) Ignore China/India? Long term future growth disaster.
Answer: Fill the void with the soon-to-be released Ferrari California GT. (One of the possible names given to the car, after "Dino" was rejected)
A 180K 2+2 Ferrari is not an unreasonable entry price - in the USA, Ferrari recently increased the MSRP 20% due to the Euro/Dollar conversion.
Here is a quick snapshot of the USA market:
Used 430 Coupe: $220K+
Used 430 Spyder: $300K
Used 599: $480
Used 612: Sinking like a rock - Thus Ferrari's decision to postpone one year production in USA until demand catches up again AND it allows Ferrari to transfer 612 resources to concentrate on the new line.