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http://www.businessweek.com/bwdaily...99.htm?chan=top+news_top+news+index_top+story
excerpt......
New owner Tata's deep pockets could fund wider distribution and hefty marketing for Jaguar and the already hot Range Rover and Land Rover
Jaguar: Finally Ready to Roar?
Ford Motor (F) sealed a deal Mar. 26 to sell its British Jaguar and Land Rover brands to Indian carmaker Tata Motors (TTM) for about $2.3 billion. That is less than half what Ford paid for the two brands—Jaguar in 1989 and Land Rover in 2000—and it reflects their dysfunctional operations, which Tata will have to sort out.
For Ford, the sale is a curious liberation from businesses it could never quite figure out and that cost it, by some estimates, in excess of $10 billion in losses over the years. For some Brits the deal marks a surprising twist in a long road for two storied corporate names. Could Winston Churchill, or even the current Queen of England, have imagined a half-century ago that a pair of Britain's proudest industrial icons would one day be owned by an Indian company?
excerpt......
New owner Tata's deep pockets could fund wider distribution and hefty marketing for Jaguar and the already hot Range Rover and Land Rover
Jaguar: Finally Ready to Roar?
Ford Motor (F) sealed a deal Mar. 26 to sell its British Jaguar and Land Rover brands to Indian carmaker Tata Motors (TTM) for about $2.3 billion. That is less than half what Ford paid for the two brands—Jaguar in 1989 and Land Rover in 2000—and it reflects their dysfunctional operations, which Tata will have to sort out.
For Ford, the sale is a curious liberation from businesses it could never quite figure out and that cost it, by some estimates, in excess of $10 billion in losses over the years. For some Brits the deal marks a surprising twist in a long road for two storied corporate names. Could Winston Churchill, or even the current Queen of England, have imagined a half-century ago that a pair of Britain's proudest industrial icons would one day be owned by an Indian company?