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Maserati had been the most over-promised and under-delivered champion within the Fiat group. Every 5 years, the 10,000 units a year target is postponed for another 5 years. The latest target is now 2010. How will Maserati get there?
Marchionne: First, by strengthening its current product range. The Maserati Quattroporte is an excellent car, but it needs to be produced, for example, with a true automatic gearbox for the US market.
The Quattroporte platform also will be the basis of a new, top of the range coupe.
At the same time, Maserati is too small to have its own platforms so it needs synergies with other brands. I think the industrial cooperation with Alfa Romeo on the premium platform is the proper answer.
What about the Kubang GT wagon, which would be Maserati's first crossover?
Marchionne: Nothing is decided yet, but I can say that a Kubang for Maserati makes sense only if Alfa cooperates on the project by making its own large crossover. These two vehicles could be the first fruit of the industrial cooperation between Alfa and Maserati.
Marchionne: First, by strengthening its current product range. The Maserati Quattroporte is an excellent car, but it needs to be produced, for example, with a true automatic gearbox for the US market.
The Quattroporte platform also will be the basis of a new, top of the range coupe.
At the same time, Maserati is too small to have its own platforms so it needs synergies with other brands. I think the industrial cooperation with Alfa Romeo on the premium platform is the proper answer.
What about the Kubang GT wagon, which would be Maserati's first crossover?
Marchionne: Nothing is decided yet, but I can say that a Kubang for Maserati makes sense only if Alfa cooperates on the project by making its own large crossover. These two vehicles could be the first fruit of the industrial cooperation between Alfa and Maserati.