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I quote from p.27 of this month's Top Gear:

"In effect, the Gran Turismo replaces the current Coupe, even though it's bigger and will be a touch more expensive at around GBP70,000 when UK deliveries start in the autumn. But then at first glance GBP70,000 doesn'e seem so steep for a car like this. In fact, while Maseratis have had their flaws, they've always been cheaper than people tend to guess. Maserati did some research and found that people thought their cars were in the Aston DB9 or Bentley Continental price league, not the XKR level - which was sort of a compliment, but sort of a disadvantage because very few people can afford GBP100k-odd. So people who could actually afford a Maserati were ruling it out because they thought they couldn't."

Now, isn't that interesting... :rolleyes:
Yes, most people I've run into have assumed it is a $150-200k or more car.
 
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