I think Maserati is a) the only manufacturer that can benefit from a Ferrari connection without diminishing the Ferrari brand and b) a perfect synergy, from a marketing perspective. Maserati is without question the only brand on earth that could actually lend luster to Ferrari itself. Ferrari will never build large sedans, but it can bring HUGE benefits to the Maserati sedans. The relationship is win-win, whereas a relationship with a lesser brand such as Alfa would be akin to all the others that were forced on Maserati over the years. Maserati in its current state, sadly brings little to such a relationship.
I think Maserati, as stablemate to Ferrari as the "luxury" brand under the Fiat umbrella, is a brilliant position. Maserati is ailing, no question, and has been for decades. For the first time they're given the opportunity of an engineering department fitting the magic of the name and reputation. The MC12 is winning races and that new QP is an absolutely astounding car; unique, capable, and as beautiful as only a Maserati sedan could ever be. Sales are up. The relationship worked quite well for both parties.
I too would love a Ferrari, but can't justify a $250k toy. The Maserati I can drive like a normal car. I've already got 10k on the clock on my car, how many Ferraris do that many miles in their first decade? I would be incredibly sad if the relationship were permanently severed. At the moment I am still in denial of the divorce. Marriage counciling, PLEASE.
I think Maserati, as stablemate to Ferrari as the "luxury" brand under the Fiat umbrella, is a brilliant position. Maserati is ailing, no question, and has been for decades. For the first time they're given the opportunity of an engineering department fitting the magic of the name and reputation. The MC12 is winning races and that new QP is an absolutely astounding car; unique, capable, and as beautiful as only a Maserati sedan could ever be. Sales are up. The relationship worked quite well for both parties.
I too would love a Ferrari, but can't justify a $250k toy. The Maserati I can drive like a normal car. I've already got 10k on the clock on my car, how many Ferraris do that many miles in their first decade? I would be incredibly sad if the relationship were permanently severed. At the moment I am still in denial of the divorce. Marriage counciling, PLEASE.