I always thought Maserati was in the same class (the entry level exotic) as Ferrari, Aston, Lambo etc... I tend to think of it as an entry level Ferrari. As do other people...
However, Maserati Boss Kalbfell quit the company in apparent dispair over its future direction... "We've got a situation where prospective customers immediately associate the Maserati name with the likes of Aston Martin, Ferrari and even Lamborghini. That is simply not the case," Kalbfee said in an interview. The real rivals are Audi, BMW and Benz....
Having owned a BMW and Two Benzs.. I think our cars are in a different league? What am I missing?
That is the new target audience of Maserati.... Maserati will not longer be sold in Ferrari Showrooms, it will be sold with Fiat in Fiat Showrooms??
Doesn't seem like the people inside of Maserati think very highly of the Brand or their cars??
Any thoughts? CM
However, Maserati Boss Kalbfell quit the company in apparent dispair over its future direction... "We've got a situation where prospective customers immediately associate the Maserati name with the likes of Aston Martin, Ferrari and even Lamborghini. That is simply not the case," Kalbfee said in an interview. The real rivals are Audi, BMW and Benz....
Having owned a BMW and Two Benzs.. I think our cars are in a different league? What am I missing?
That is the new target audience of Maserati.... Maserati will not longer be sold in Ferrari Showrooms, it will be sold with Fiat in Fiat Showrooms??
Doesn't seem like the people inside of Maserati think very highly of the Brand or their cars??
Any thoughts? CM