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post #31 of 60 Old 01-26-2013, 03:50 PM
 
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Nicely put russarch

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post #32 of 60 Old 01-26-2013, 06:49 PM
 
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Originally Posted by russarch View Post
I think Maserati does enjoy a nice place in the public conscious right now For the most part, the Maserati name is associated with a heritage of exotic european sports cars. The name sounds exotic, its sexy and Italian and people recognize it, although they may not even know what a Maserati looks like. The company's lower profile, as compared to brands such as Ferrari and Lamborghini, allows it to avoid the negative feelings that some people have to those brands. I think most people associate the brand with quality, luxury, performance, excitement and a little mystery without being over the top or in-your-face. I think car enthusiasts look at Maserati and appreciate it for all those reasons and others.
+1 Agreed

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post #33 of 60 Old 01-26-2013, 07:33 PM Thread Starter
 
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The attention I get from people when I'm in the car has been great, not intrusive, always favorable.
That's my experience too. People were always enthusiastic when they saw QP and mentioned the name. It's an asset for the brand.

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I think Maserati does enjoy a nice place in the public conscious right now For the most part, the Maserati name is associated with a heritage of exotic european sports cars. The name sounds exotic, its sexy and Italian and people recognize it, although they may not even know what a Maserati looks like. The company's lower profile, as compared to brands such as Ferrari and Lamborghini, allows it to avoid the negative feelings that some people have to those brands. I think most people associate the brand with quality, luxury, performance, excitement and a little mystery without being over the top or in-your-face. I think car enthusiasts look at Maserati and appreciate it for all those reasons and others.
Exactly

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post #34 of 60 Old 01-26-2013, 11:17 PM
 
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Originally Posted by russarch View Post
I think Maserati does enjoy a nice place in the public conscious right now For the most part, the Maserati name is associated with a heritage of exotic european sports cars. The name sounds exotic, its sexy and Italian and people recognize it, although they may not even know what a Maserati looks like. The company's lower profile, as compared to brands such as Ferrari and Lamborghini, allows it to avoid the negative feelings that some people have to those brands. I think most people associate the brand with quality, luxury, performance, excitement and a little mystery without being over the top or in-your-face. I think car enthusiasts look at Maserati and appreciate it for all those reasons and others.
Very well put-I think you have it absolutely right!



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post #35 of 60 Old 01-28-2013, 04:56 AM
 
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Had some friends over and eventually we ended up in the garage to stare at my cars. One guy who already had been for a ride in my Ferrari F355, was checking out the '67 Alfa Spider when he suddenly noticed the QP and just about lost his damn mind. He pointed at the badge on the hood and exclaimed, "Rick...this is a Maserati!!!! This is incredible. I want to go for a ride in this car." Later he said, "It is for sure my favorite of your cars". PS All of their wives definitely dug the QP too. Chicks dig this car and can't resist getting in to check it out.

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post #36 of 60 Old 01-28-2013, 12:19 PM
 
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I think that says it all. Maserati is just a cool brand right now. Who knows how long that lasts, but people really dig the cars. However, I've noticed that some people that value performance above everything else will often pan the cars because they can't do 0-60 in under 4 seconds, but you'll never appeal to those guys. They don't understand the brand and maybe that's okay.

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post #37 of 60 Old 01-28-2013, 01:59 PM
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Originally Posted by russarch View Post
some people that value performance above everything else will often pan the cars because they can't do 0-60 in under 4 seconds, but you'll never appeal to those guys. They don't understand the brand and maybe that's okay.
More true words spoken Russarch

On top of that, most folks who have any sense of history of cars, tend to hold a special affection for Maserati. It's amazing the impression the brand leaves in generations even when memory of facts and figures have faded...

And as for native Italians... well I am convinced Maserati must be some part of their school curriculum because they all 'get it'. I remember driving the QP around northern Italy and, my, what a lovely sense of joy and appreciation was shared.

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post #38 of 60 Old 01-29-2013, 03:22 AM
 
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Yes!! I was talking to an older Italian gentleman at about his Maserati 200SI. You could hear the emotion in his voice, especially when he recounted the moment when he realized that he'd won the auction and had the pleasure of paying a couple $M for the shiny silver beast with all of its battle scars. He got a bit choked up recollecting, and apparently cried at the auction! It was all about the history for him, childhood memories, etc. He certainly did "get it".

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post #39 of 60 Old 01-29-2013, 07:22 AM
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I can tell you that the brand has lots of positive vibes here in the mother country

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post #40 of 60 Old 01-29-2013, 12:11 PM
 
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I can tell you that the brand has lots of positive vibes here in the mother country
And not to confuse this thread, but these are the qualities of Maserati I think of when I look at the new QP and wonder if that's the right direction for the company. Is that the sort of car that's consistent with Maserati heritage or does that take it in a new direction. While it doesn't have to be consistent with its past, we all value and appreciate that on some level (some more than others). And you can lump that in with the issue of increased production volumes, the addition of an SUV, etc. All these things are going to happen and we'll see what the results are in the end. However, while the sentiments shared on this thread are pretty esoteric and only exist in people's minds, they create a real bond between the cars, their owners, and to some degree, popular culture. Maserati will have to deftly thread the needle in order to avoid damaging that bond, while creating new ones with the next generation of owners.

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post #41 of 60 Old 01-29-2013, 01:16 PM
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Originally Posted by russarch View Post
And not to confuse this thread, but these are the qualities of Maserati I think of when I look at the new QP and wonder if that's the right direction for the company. Is that the sort of car that's consistent with Maserati heritage or does that take it in a new direction. While it doesn't have to be consistent with its past, we all value and appreciate that on some level (some more than others). And you can lump that in with the issue of increased production volumes, the addition of an SUV, etc. All these things are going to happen and we'll see what the results are in the end. However, while the sentiments shared on this thread are pretty esoteric and only exist in people's minds, they create a real bond between the cars, their owners, and to some degree, popular culture. Maserati will have to deftly thread the needle in order to avoid damaging that bond, while creating new ones with the next generation of owners.
There are dozens to reasons to buy, or not to buy, any car. In the end, no single car is perfect for everyone. What does the current generation og Maseratis (GT/QP) offer owners that the new generation won't?



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post #42 of 60 Old 01-29-2013, 11:05 PM
 
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I just saw this thread and had to share an experience. I was walking out of a Starbucks toward my '02 Spyder, rosso mondiale with tan interior, prominently parked on a city street and shining in the sun. While I was still maybe 40 feet away from the car, I see a man pointing at it and gesticulating with his hands, clearly enthused and describing the car to two children. As I got nearer I can see he's probably their grandfather... maybe in his 60s or so, with two boys aged ~ 6 and ~8. And getting still closer, I realize he is speaking 100% ITALIAN (this, in my hometown of Greenville, SC). This is The Italian Guy straight out of central casting... his hands are waving wildly in the air and he's speaking 1,000 words per minute to his grandkids, all in Italian.... even pointing with a stabbing finger to the Maserati badge on the front! When I approached and he realized I was the owner, he asked in very broken English if he can get his photo with the car. Which of course I obliged. I've had some good fun in this car, but this moment was one I'll always remember.
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post #43 of 60 Old 01-29-2013, 11:49 PM
 
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Priceless! Fantastic story, thanks for sharing it. My wife used to work at Furman, so I can picture the scene well.....hard to image in Greenville!

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post #44 of 60 Old 01-30-2013, 01:11 AM
 
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Originally Posted by TravisJ View Post
There are dozens to reasons to buy, or not to buy, any car. In the end, no single car is perfect for everyone. What does the current generation og Maseratis (GT/QP) offer owners that the new generation won't?
We'll see. Clearly, the new QP will be packing more power into a bigger package. Is that what people want? Does a Maserati limousine stir the same passions as the current edition QP - despite all its shortcomings. I'm curious to find out. For a new generation of owners who have no history with Maserati, it may not make any difference at all. That is until they stop by this forum and hear owner's like us waxing poetic about our cars. Hopefully, they will be able to do the same.

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post #45 of 60 Old 01-30-2013, 06:06 AM
 
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Originally Posted by russarch View Post
We'll see. Clearly, the new QP will be packing more power into a bigger package. Is that what people want? Does a Maserati limousine stir the same passions as the current edition QP - despite all its shortcomings. I'm curious to find out. For a new generation of owners who have no history with Maserati, it may not make any difference at all. That is until they stop by this forum and hear owner's like us waxing poetic about our cars. Hopefully, they will be able to do the same.
That's what the Ghibli is supposed to do, isn't it? Replace the current QP as the sportier sedan in the Maserati range?

At the end of the day, Maserati needed a large sedan to play in their fastest growing markets (US, China) and that's where the new QP comes into play. Personally, I'd have preferred to see them retain the QP name for the small sedan for continuity's sake and use a different nameplate for the limo, but unfortunately that's not how things worked out.

I've sat in the new QP at NAIAS and it's a proper luxury sedan with usable rear seats and trunk. There's definitely a segment of more rational customers (your German car buyers) to whom the typical Italian car eccentricities will be a ding rather than a pull!

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